So, when I’m not writing I like to workout. One of the best DVD’s I’ve ever worked out to is TapoutXT2 in the first 60 days of this workout I lost 18 pounds. I definitely recommend it to anyone who wants to work out and lose weight and just get in shape. Anyways, I want to say that because building your audience, building your platform as an author is kind of like working out.
In any workout you don’t go into a bench press and put on 200 lbs, you put on 150, 175, 190, and then maybe 200. The thing here is you need to Pre-activate, to fully get your body ready for activation. You can’t just go in and expect. That is a line I like from TapoutXT2.
Anyways, how does this relate to writing and building your author platform? Well, you need to build a sense of community with your followers. Comment on their posts, on their blog, and then when it becomes time to lift that 200 pound bench press (the need for book publicity) they are going to be more inclined to help you out. Sending out queries to bloggers without building a solid relationship with them first isn’t the best way of doing that (although it certainly is less time intensive, but who said publishing a book and marketing it wasn’t going to be?). Communicate with others in your industry: authors, agents, publishing houses, editors, etc. Immerse yourself in that environment, and do it fast! Preactivate yourself and your platform, so that when it comes time to activate (when the book is coming out) you can and you can do so efficiently.
I recommend an hour a day if you have the time. This would be spread out between a multitude of mediums like your blog, facebook, and twitter. Respond to people, engage people, all of this will cause people to notice you more and as a good advertising adage says “there is no such thing as bad publicity…except an obituary notice”. I am going to start doing this more because I know this is something I definitely lack in right now, and I realize this now.
Where does one find the time to do all that?
There is 24 hours in a day. Most are at work from 8 – 5. That is nine hours in a day taken up. You sleep for another eight hopefully that leaves 7 hours left. Let’s say commute and dinner take up another 2 hours. So, there should be 5 more hours in your day to work with. To help you save time, I would recommend installing HootSuite on your smart phone and programming it to post stuff on your Facebook and Twitter for the whole week starting Sunday when you have a day off. This will save you time and will cause you to be more efficient.
Anyways, hope this helps, and I hope the analogy makes sense. Pre-active your social media presence to activate the potential that social media holds for anything you do in building a reputable author brand.